KUALA LUMPUR – Entropia Group, the award-winning new age consultancy-meets-agency, further strengthened its experience design offering with the recent launch of EXR (Entropia Extended Reality).
EXR brings in revolutionary immersive technologies of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) to their client base.
Set to fully transform our daily lives with the advent of 5G, and change the way humans interact with technology forever, Extended Reality (XR) is an umbrella term for all immersive technologies that augment the truth and extend the reality we experience. It blurs the line between the physical and virtual worlds and includes haptics, holograms, and an ever-expanding range of immersive tools that use and enhance our natural senses.
Ramakrishnan CN, Partner at Entropia and head of EXR, commented: “We are excited to launch EXR and bring the limitless possibilities of Extended Reality for business transformation. These technologies can now help brands engage with both existing and prospective customers in real-time through new and unique experiences customized for their specific needs. Think immersive Storytelling, product visualization, virtual customer service, XR commerce, and much more. With Entropia Extended Reality, we’re looking to the future, pushing boundaries once again, while changing and molding the thin fabric of reality as we know it!”
“The technology is beginning to open up vast new markets for businesses, which is why our EXR core offering is a full spectrum of cutting-edge tech integrating strategy, creative, technology, data, and production,” he continued.
The impact of XR on business ranges from its ability to remove distance, provide access to experts more effectively, share information, and deliver new experiences for customers. It is not just limited to Marketing and Advertising but integrated across the business value chain, from HR & training, retail/eCommerce, manufacturing, customer service, entertainment, healthcare, and education.
Joining the EXR team as Principal Consultant (XR) is Graham Williams, who brings considerable experience in building technology startups in Malaysia and Singapore, focusing on Augmented and Virtual Reality, Geo Spatial, and Big Data for retail, manufacturing, and education.
Commenting on the launch, Graham said: “To be human is to tell stories: who we are, where we have been, and where we want to be are central to our core and our sense of self. In many ways, technology is simply the pursuit of better ways to communicate, which means XR is a natural evolution from cave painting, the book press, television, and the internet. Blending the digital and the real, XR is a medium that finds the magic intersection between art, data, and technology.”
Just recently, Entropia Group has acquired the 360 video production business from award-winning Singapore based Virtual Reality company, VOSTOK VR. In the last few months, the Group has done impactful, immersive works for Lazada, FoxSports, Nippon, among others.
“Immersive Storytelling, without doubt, is the new exciting way to connect with your customers today. The opportunities for business transformation and customer experiences are open to exploring. The full spectrum offering of EXR will help our clients achieve a more strategic purpose in its use. We are excited about offering EXR services and expertise to our clients in the market as we help them pivot and future-proof their businesses.” quipped Eduardo Mapa Jr, Country Head and Senior Partner of Entropia Philippines.
