SINGAPORE – Gushcloud International announced a significant six figure strategic investment from the CEO of Premiummall, Mr. Loo Cheng Chuan and the CEO of MCC International, Mr. Ken Cheung. The company also officially announced the appointment of the duo to its advisory board.
“Over the last few years, I saw firsthand how the industry of influencer marketing has grown to a main media spend for brands globally. I am very impressed with how Gushcloud has established a stronghold in Southeast Asia in this industry. Mr. Loo Cheng Chuan says, “In addition, the company has scaled itself globally across 10 countries in the last 5 years. Looking at Gushcloud’s track record and growth trajectory, particularly in the exponential rise of influencer-led commerce and performance marketing; I am confident that the company will become a powerhouse in the digital talent, marketing, and entertainment industry globally.”
Mr. Loo Cheng Chuan is the co-founder of luxury eCommerce company, Premiummall, and angel investor/ advisor to several successful startups, including recently acquired 2359 Media. Before becoming an entrepreneur, Loo was the CEO of Singtel Digital Media, and had a track record for building and heading innovative digital units for the company, including insing.com and hungrygowhere.com, among others. Mr. Loo Cheng Chuan joins Mr. Ken Cheung, an entrepreneurial media and technology executive and investor on Gushcloud’s advisory board. Mr. Ken Cheung previously co-founded QQ Music in China and held key founding regional leadership positions at Tencent, Warner Music Group, BBC, Facebook, and Instagram. Ken is currently the CEO of MCC International, an edutainment powerhouse.
Mr. Ken Cheung states, “I have had first-hand experience on establishing influencer and creator partnerships at Facebook and Instagram. The digital talent and influencer marketing industry will continue to grow as more platforms and companies participate in building out the ecosystem. Gushcloud has done well for itself in the last few years, growing itself to a significant size, occupying a thought leadership position in the influencer market especially in Southeast Asia. I believe the company can grow exponentially in her development of new strategies in live commerce, social commerce, performance marketing and content creation and channel production alongside key digital talent and influencers in the market. Southeast Asia will follow China’s path to success and I am excited to see what the future holds.”
“At Gushcloud, we are honored to bring these 2 veterans on board as investors and advisors to the group. With their key advice, robust networks, and years of experience, I believe both Loo and Ken will assist us in future proofing our expansion strategies and guiding our development of new revenue streams and units. I am confident that we will be able to scale faster and provide more value to our talent and the brand clients we work with,” says Ms. Althea Lim, Group CEO and Co Founder of Gushcloud International.
“We are thrilled to work with Loo and Ken in strengthening strategies for Gushcloud Philippines to be at the forefront of influencer marketing in Southeast Asia. With them on board, we can expect to create more opportunities for Filipino influencers and equally meaningful campaigns with Brand Partners,” adds Mr. Jamie Paraso, Country Director of Gushcloud Philippines.
With this investment, Mr. Loo Cheng Chuan and Mr. Ken Cheung join other strategic investors like Mr. Russell Simmons (Co Founder, Def Jam and media mogul and personality), Madam Chew Gek Khim (Singaporean businesswoman and investor, and Chairman of Straits Trading), Mr. Mark Shaw (Executive Vice President of Shaw Organization) and venture capital firms like GDP Venture, KB Investment, Kejora, Golden Equator Capital.
