TOKYO – Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that it has acquired shares in Thai digital agency Winter Egency Co., Ltd. (W/E) (headquarters: Bangkok, CEO: Eakchai Parichatikanon).
W/E is a prominent full-service digital agency that has grown steadily since its establishment in 2007. Boasting over 100 staff, it provides a wide array of services, from digital marketing strategy building to creative and content production, digital media planning and buying, and social media management, all in one stop.
With a diverse portfolio of local and global clients, W/E has previously collaborated with the Hakuhodo Group on several projects. The agency has won high praise for its work, including such honors as winning the Thailand Independent Agency of the Year 2018 Gold prize at the Agency of the Year Awards hosted by Campaign Asia Pacific, Asia’s largest advertising and marketing magazine.
Mr. Parichatikanon said, “We are very happy to be part of the Hakuhodo Group. I am convinced that combining Hakuhodo’s knowledge of digital advertising and data-driven marketing with our integrated planning and implementation expertise in the Thai market will enhance W/E’s solutions and drive real business impact for our clients. We will strengthen our partnership with Hakuhodo and work together to become a company that invents the future in Thailand.”
By welcoming W/E to the Hakuhodo Group, it will further strengthen the agency’s digital advertising capabilities in Thailand, a market undergoing remarkable growth in the digital business domain.
