SINGAPORE – In line with Havas Group’s multi-disciplinary Village strategy of collaboration and integration, the network has launched Langoor Havas Enterprise – a B2B agency in Southeast Asia. The agency’s offering is built on top of group companies such as Havas Media, Langoor Havas and Think design to help clients with their digital transformation strategy and execution.
Headquartered out of Singapore, comprising creative technologists, marketing and media specialists – Langoor Havas Enterprise focusses on enhancing the customer journey through storytelling, engaging content, precise targeting and delivery of performance metrics that drive the most effective business outcomes. The agency’s portfolio of clients includes Lenovo, Adobe, Intuit, LogMeIn & Infosys among others.
Langoor Havas Enterprise is led by Ravi Shankar with a remit to establish and build a B2B and technology focused practice in the SEA region. Ravi has over 20 years of experience and prior to his current role, he was Senior VP at Langoor Digital managing India and Middle East.
“When you actually think about it, a smart B2B strategy is at the core of how most businesses operate. It can ignite change. It can reinvent. It can help brands to be agile with a future forward lens. At Havas Group, we live by the power of collaboration and integration to build meaningful brands and as a step towards reinforcing the breadth of our integrated offering, we are delighted to add B2B expertise to our portfolio through our brand – Langoor Havas Enterprise,” said Vishnu Mohan, Chairman & CEO India &SEA, Havas Group.
“We believe in delivering a holistic B2B strategy encompassing strategy, digital transformation, creative brand development and digital marketing rather than just direct and outbound strategies as therein lies the effectiveness. Our intention is to provide brands and businesses a seamless and outcome-focused service to support, guide and anticipate their requirements,’’ added Ravi Shankar.
Langoor Havas Enterprise SEA is being launched on the back of a successful and established B2B service offering from Langoor Havas. Havas Group acquired one of India’s leading independent full-service digital agencies, Langoor, in 2018 which was rebranded as Langoor Havas.
