To celebrate the happy occasion of Lee’s historic 130th anniversary, the quality denim brand jubilantly joins forces with another iconic label once again – the irrepressibly upbeat Smiley. Lee’s workwear heritage is revisited with functional but fun outfits brightened up and buoyed with the sunlit Smiley.
Design Legacy & Innovation
Staying true to Lee’s workwear roots, this year’s Fall/ Winter range is given a trendy injection of 80s and 90s street style. The collection also coalesces with the sheer joy-inducing magic that appeared on the scene in the 70s — the eye-catching emblem that is Smiley. Versatile and functional, this Lee X Smiley collection is a cool, comfortable and truly epochal collaboration between two legacy brands, marrying Lee’s classic denim heritage with the iconic yellow Smiley face.
One Smiley at a Time
An evergreen emblem of peace and happiness, Smiley was founded back in 1971 to give hope and positivity during difficult times. Throughout the decades, its cheery influence has gained increasing significance in pop culture amongst the free spirited creatives and celebrities as an epochal symbol of carefree fun. Merging such inspiring DNA with dependable quality denim, Lee launches the Lee x Smiley Fall/Winter 2019 Collection for its illustrious 130th anniversary!
Iconic Labels Fueled with Youthful Energy
Snapshots of streetwear informs this Fall Winter collection, with stretchable overalls and comfy oversized sweatshirts in sun-kissed yellow and dark forest green.
Smiley logos in distinct positions on Lee’s pieces give this collection an upbeat, youthful energy with the co-branding in Lee’s iconic badges, the iconic Lee hickory stripe, the drawstring tipping, woven labels, metal buttons and rivets, as well as underneath Lee’s classic leather patch and the logo in Lee’s lazy S back pockets.
Decorative texts of Lee x Smiley also run across the front and sleeves of rider jackets, as well as the new utilitarian belt bags which can be worn in multiple ways. These matching street style denim outfits are perfect casual looks with attitude.
One of the key design elements of the new collaboration is the Smiley playing “hide and seek” with the Lee logo, with vivacious variations on the logos and messages hidden within the waist as well as along the zipper.
For women’s, there is a long fur-trimmed hoodie denim jacket, perfectly paired with tapered cut stretchable jeans or flares that go well with the retro feel of the 70s Smiley.
Whether it is a lively block party in the city or a carefree camping trip out in the country, the looks of this Lee X Smiley collection are sure to turn eyes and starts conversations.
Lee – Over 125 years of Denim Craftsmanship since 1889
Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee started on its journey to becoming a legendary denim brand. Over the years, Lee has made history with its many product innovations such as the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on-Hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, transforming from practical and durable work-wear to a contemporary trend-setting denim maker.
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About The Smiley Company
For over 45 years, The Smiley Company has shaped the way we share happiness and express ourselves through iconic products found all over the world. Smiley is an evergreen lifestyle brand that has influenced musical generations, social movements, popular culture and the pursuit of happiness.
Almost five decades later, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.
