LONDON – M&C Saatchi this morning announces the opening of its full service, creative network agency in Islamabad which will oversee client activity across the whole of Pakistan.
M&C Saatchi Islamabad represents the continuation of M&C Saatchi’s long-term strategy of growing the world’s largest independent advertising network through starting agencies with leading entrepreneurs.
Imran Irshad brings a breadth of both local and global knowledge gleaned from a 30-year career working across the world’s biggest brands. He starts with immediate effect.
M&C Saatchi Islamabad opens with a plethora of high-calibre clients, including PTCL (Pakistan Telecommunication Company Limited), Audi, UNICEF, DFID, UNODC and USAID, the latter of which has newly appointed the agency to its Pakistan Communications & Outreach activity.
M&C Saatchi’s global growth strategy is based on identifying markets and local entrepreneurs with whom it partners as equity-owners to build a new business leveraging their local expertise and knowledge.
M&C Saatchi Worldwide CEO, Moray MacLennan, said: “Opening in Pakistan at a time when its economy is growing apace and its business gaining international momentum, gives me no doubt this is the right move at the right time for M&C Saatchi Worldwide. Combined with the unassailable knowledge and experience Imran Irshad brings, I’m convinced even more so.”
M&C Saatchi Pakistan CEO, Imran Irshad, said: “Bringing the M&C Saatchi name to Pakistan with such prestige clientele already on board represents the beginning of a new era. To be a part of such a respected company will fortify our position as the premier agency in the region. I can’t wait to get started.”
About M&C Saatchi Worldwide:
M&C Saatchi Worldwide was founded in 1995. It is the world’s leading Independent Network agency with 29 offices in 23 countries. Creative Companies include; M&C Saatchi Advertising, LIDA, Send Me A Sample, M&C Saatchi Performance, M&C Saatchi Public Relations, M&C Saatchi Sports & Entertainment, & Human Digital
For more information go to www.M&CSaatchi.com
