Brand & Business: Production company BIRTH creates craft-focused photo department

PARIS, FRANCE – The craft and artistry of evocative new photography is celebrated today with BIRTH IMAGE. Created by leading film production company BIRTH, the department has a roster of 14 photographers on its books including Peter Funch, Dan Beleiu, Kamila K Stanley and Fethi Sahraoui, as well as award-winning Christopher Anderson in partnership with Supervision.

REDEFINING COMMERCIAL PHOTOGRAPHY

BIRTH IMAGE sets out to redefine the perception of commercial photography agencies. Digital or analogue, monochromatic or highly processed, photography captures an image or idea with the power to inform, inspire – and incite. With this in mind, the department focus is first and foremost on photography as a visual art form, the product of the skill and imagination of talented artists with unique visions.

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CRAFT HAS NO LIMITS: REPORTAGE, EDITORIAL, ADVERTISING

BIRTH IMAGE photographers traverse all areas of photography, from reportage to editorial, from advertising campaigns to celebrity portraits. Their breadth of styles is equally diverse and defy pigeonholing. Just one example: multi-award winning photographer Christopher Anderson whose work encompasses war reportage, photographing US Presidents, Hermès brand campaigns, Harpers Bazaar fashion spreads, solo gallery exhibitions and five monographs.

ESTABLISHED AND EMERGING PHOTOGRAPHERS

BIRTH IMAGE nurtures and celebrates the finest photographers around the globe, rather than coldly using them as marketing tools to pitch to brands. As Arthur
Emorine, BIRTH IMAGE producer and BIRTH partner, explains: “BIRTH IMAGE is committed to curate the cultural value of internationally known photographers as well as emerging artists.”

BRAND DNA

“Coming to a new era for BIRTH IMAGE, the renewal of our visual identity was an essential step for our brand,” Emorine says. “To match and highlight our photographers’ imagery and work, the brand aesthetic is now more minimalistic, modern and pure than before.”

BIRTH IMAGE AT RENCONTRES D’ARLES

The department’s craft-first position will be clear for all to see at the upcoming Rencontres d’Arles international photography festival in Provence. BIRTH IMAGE is sponsoring an exciting open-air exhibition curated by Julie Gonssard for Galerie Incognito on 5 – 9 July during the festival’s opening week. Three days will be marked by live performances of poetry from Karen Ann and Irene Jacobs (5 July), dance (6 July) and music from DJ Cam (7 July).

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