Rakuten Marketing have won four awards at the 2019 International Performance Marketing Awards (IPMAs) including Best Performance Marketing Campaign APAC, Best Affiliate Network, Best Retail Campaign and Best Team in Performance Marketing.
The award ceremony took place at the De Vere Grand Connaught Rooms in London last week. Rakuten Marketing’s strategic global focus and reach in conjunction with an accelerating international footprint were cited as reasons why they’re “one of the most sought-after marketing platforms around.”
The Best Performance Marketing Campaign APAC and Best Retail Campaign Awards were both won in partnership with AMEX Korea and MATCHESFASHION. In addition to the four wins, Rakuten Marketing were nominated for seven other awards, including Best Managed APAC Affiliate Program in conjunction with First Choice Liquor.
Rakuten Marketing’s intricate approach to cross-channel and publisher choice was highlighted as a key factor for the wins. Additionally, the company’s impressive global and cross-channel initiatives—driving sales in over 160 countries through influencer marketing, device focus, and social media strategies—impressed the judges for the Best Retail Campaign win.
“We are extremely thrilled to be recognised by leading advertisers and publishers at the IPMAs this year,” says Anthony Capano, International Managing Director at Rakuten Marketing. “I’m incredibly proud of our amazing teams across the globe and their commitment to bringing the best solutions and expertise to our loyal partners.”
“Celebrating these wins with our long-time partner MATCHESFASHION and our exclusive partner AMEX Korea is huge for us,” says Capano. “Our success at the IPMAs is a direct reflection of our continual investment in our international business and our global clients, publishers and partners.”
Rakuten Marketing’s “Best Team in Performance Marketing” win is considered an important milestone for the company, with a commitment to service being at the core of its affiliate business.
“I’m so proud to work alongside what was voted as the best team in this industry,” says Capano. “The entire team absolutely deserves this award, and it is a direct reflection of their hard work and passion to find advertisers and publishers their next customer.”
