Breaking Bad’s creator and executive producer, Vince Gilligan, is to appear at the Festival of Media Global in an exclusive 30 minute real time link-up video interview. The event takes place in Rome from April 6 to 8, 2014.
Gilligan will be interviewed by Charlie Crowe, chairman and editor-in-chief of C Squared, who will get the lowdown on how a show about crystal meth and its anti-hero Walter White became one of the greatest TV dramas of all time, spawning a global fanbase.
More inspirational speakers joining Gilligan at the Rome Cavalieri include:
Peter Espersen, Head of Global Community Co-creation, Lego: Building Communities – discover how the second-biggest toy company in the world harnesses its fans to craft unique and authentic experiences that create invaluable brand advocates in the process.
Bonin Bough, VP of Global Media & Consumer Engagement, Mondelēz International, and Jay Altschuler, Director, Global Media, Unilever: The $8bn conversation – the leaders of two of the world’s largest advertisers come together to share what keeps them up at night and why real-time marketing might not be what it is all cracked up to be.
Martin Riley, Chief Marketing Officer, Pernod Ricard Group: Watch your tone – discover how the drinks maker is embracing the new media landscape and verging on new territories while still trying to stay credible with its consumers.
· Media Director’s Forum – interactive Q&A featuring media directors from Mondelez, GSK, Philips and Nokia
Javier Sanchez Lamelas, Vice President of Marketing, The Coca-Cola Company Europe, along with Misha Sher from MediaCom and Bill Wise from MediaOcean: How Do You Execute a World Cup Sponsorship?
David Shing, Digital Prophet, AOL: Disruption all around us – From teens taking selfies at funerals to paying for your morning coffee with your phone, digital is already disrupting the way we live our lives and reshaping how we interact with it.
Charlie Crowe commented, “Breaking Bad creator Vince Gilligan is shaping up to be one of our most exciting speakers yet, with plenty of insights in-store in terms of compelling storytelling and how the media industry can channel this. This year’s Festival of Media Global is the most trend and insight-led yet, with other sessions revealing exclusive research into topics such as Millennials, Curious consumers, multiscreen behaviour, global spend forecasting, digital effectiveness and others.”
This year’s Festival will also see the debut of emerge, an initiative to uncover the most exciting global entrepreneurs and give them the chance to meet the Festival’s delegation of senior leaders in marketing, media and publishing.
The winners of the prestigious Festival of Media Global Awards will also be revealed next week at a gala dinner at the Rome Cavalieri.
Ahead of the big reveal on Tuesday night, Festival of Media Global Awards chair and VP and head of global media for GlaxoSmithKline, Sameer Singh; and Awards ambassador and Medialink senior partner Bernhard Glock, will feature in a ‘Meet the Judges’ session.
For the first time, delegates will be taken behind the scenes of the Festival of Media Global Awards judging room to discover which campaigns stood out and why, the trends that are leading best media communications globally and how you can make sure you walk away a winner next year.
Hollywood actor Kevin Bacon will no longer be appearing this year due to a schedule clash.
Organised by C Squared, the Festival of Media Global is the media industry’s only dedicated event, renowned for bringing together the most high profile figures and senior level decision makers from across the worlds of advertising, media and marketing. To view the Festival agenda visit the Festival of Media website, and follow on Twitter @FestivalofMedia. #FOMG14
