The shortlists for the Cannes Lions 2019 Entertainment track have been released today, 17 June 2019. Under it are three categories: Entertainment Lions, Entertainment Lions for Music, and Entertainment Lions for Sport. All the contenders have moved beyond advertising and have created authentic entertainment through music, entertainment, and sport.
Entertainment Lions
Among those in the Entertainment Lions shortlist came from five Asian agencies: Dentsu Webchutney Mumbai from India, Long Beijing / Tencent Marketing Solution for China, BLKJ Singapore from Singapore, Rafineri Istanbul from Turkey, and AID-DCC Inc. Tokyo from Japan.
One of the shortlisted entries is “The World’s Fastest Band” by BLKJ Singapore for Starhub.
The complete list of Entertainment Lions shortlisted entries can be found here
Cannes Lions 2019: Entertai… by on Scribd
Entertainment Lions for Music
Three countries in Asia got into the Entertainment Lions for Music shortlist: Russia, India, and Japan. Among those three countries are three agencies: Sila Sveta Studio Moscow / Willo Perron & Associates Los Angeles (1) for Russia, Grey India Mumbai (1) for India, and Hakuhodo Inc. Tokyo (2) for Japan, all amounting to four entries from Asia.
Hakuhodo Inc. Tokyo’s entries are their “Sound Free Concert” for Japan Philharmonic, wherein Hakuhodo developed a hi-tech hearing aid system for the concert, and “The Dystopia Experience” for Sony Music Entertainment.
The complete list of Entertainment Lions for Music shortlisted entries can be found here
Cannes Lions 2019: Entertai… by on Scribd
Entertainment Lions for Sport
For the Entertainment Lions for Sport, only one country from Asia got into the shortlist. VMLY&R from Dubai is the only agency representing Asia. Their “No Cedar. No Lebanon” entry for the Lebanese Basketball Federation earned them the spot.
See the complete list of the Entertainment Lions for Sport shortlisted entries here
Cannes Lions 2019: Entertai… by on Scribd
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