CANNES – After winning the Design Lions Grand Prix, ‘Trash Isles’ by AMVBBDO London for Plastic Oceans Foundation and LADBible added another Grand Prix under its belt as it bagged the coveted award in the PR Lions category at the Cannes Lions International Festival of Creativity.
Trash Isles is a country-sized – approximately the size of France – trash patch in the Pacific Ocean off the coast of Hawaii. More than sparking conversation and awareness, the campaign desires to fight plastic pollution in our oceans thru founding a new country made entirely of trash.
PR Lions also gave 14 Gold Lions with the US earning four, followed by the UK with three. 27 entries snagged Silver Lions while 47 were awarded Bronze Lions.
The complete list of winners for PR Lions can be viewed here:
PR Lions Winners by adobo magazine on Scribd
