CANNES – The Entertainment Lions for Music shortlist has been released, with 45 entries making it to the final round at the 2018 Cannes Lions International Festival of Creativity.
US nabs the top spot with a total of 27 shortlisted entries, of which 4 are for VML Kansas City. 2 of their entries have gotten spots in ‘Brand or Product Integration into Music Content’ category, and 1 under the categories: ‘Use of Original Composition’ and ‘Artist as a Brand or Cause Ambassador.’
Three other US companies – TBWA\ Media Arts Lab, BBDO New York and Spotify New York – have also gotten 3 of their entries shortlisted.
For Asia, both Japan and India are tied with 2 shortlisted entries.
Entertainment Lions for Music is part of the overall Entertainment Lions festival. It celebrates creative musical collaborations and original music content. Entries needed to demonstrate original production, promotion or distribution of music for brands and work where a recording artist or platform is innovatively leveraged to communicate with consumers.
View the full list of shortlisted entries below:
