CANNES – A campaign by JohnXHannes New York has won the Grand Prix for Health & Wellness Lions at the Cannes Lions International Festival of Creativity. ‘Corazon: Give your heart’ for Montefiore Hospital features a film about a sex worker whose heart is dying and encourages audiences to become organ donors. Starring actors Demian Bechir and Ana de Armas. Interactive technology allowed helped viewers registed with Donate Life America in just 15 seconds.
A total of eight Gold Lions were awarded in Health & Wellness with three going to the USA. Twelve Silver Lions were handed out while 18 Bronze Lions were awarded.
The Lions Health Grand Prix for Good was awarded to TBWA\India Mumbai for ‘Blink to Speak’ on behalf of client Asha Ek Hope Foundation.
The complete list of winners for Health & Wellness Lions are here:
Cannes Lions 2018 Health & Wellness Lions Winners by adobo magazine on Scribd
