CANNES – The big winners of Titanium and Sustainable Development Goals Lions have been announced. From a total of 87 shortlisted Sustainable Development Goals entries, 29 turned into Lions. Meanwhile, 6 out of 25 shortlisted entries in Titanium have been awarded.
‘Palau Pledge’ by HOST/HAVAS nabbed the Cannes Lions’ highest honor – the Grand Prix – taking home both the coveted Titanium Lions Grand Prix and Sustainable Development Goals Lions Grand Prix, just night after bagging the Direct Lions Grand Prix.
Named the ‘Palau Pledge,’ this ongoing eco-initiative was written with the help of Palau’s children and asks visitors to commit to responsible and sustainable tourism, making a promise to future generations.
Written with the help of Palauan children and developed in collaboration with the Palauan Government, the island has redesigned its immigration policy and landing procedures. By encouraging visitors to be more conscious about their behavior while they travel, the ‘Palau Pledge’ aims to foster a more sustainable form of tourism.
The pledge which is poetic and powerful in its simplicity has received global acclaim from celebrities and activists:
Children of Palau,
I take this Pledge,
To preserve and protect your beautiful and unique island home.
I vow to tread lightly, act kindly, and explore mindfully.
I shall not take what is not given.
I shall not harm what does not harm me.
The only footprints I shall leave are those that will wash away.
The designers created a visa entry ink stamp for tourists’ passports, to be signed by everyone who visits the island, agreeing to act in an ecologically responsible way during their visit. The stamped pledge was created in multiple languages and features a logo, typography and educational pictograms, which were also used on a leaflet, posters, signage, website and other collateral.
A total of 6 Titanium Lions have been given out, of which 4 went to US for the works: ‘Today at Apple’ by Apple Inc. Cupertino for Apple Inc., ‘It’s a Tide Ad Campaign’ by Procter & Gamble Cincinnati/Saatchi&Saatchi New York for Procter & Gamble, and ‘Dundee: The Son of a Legend Returns Home’ by Droga5 New York for Tourism Australia.
The Titanium Lions celebrate game-changers. Entries need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.
Meanwhile, for Sustainable Development Goals, 3 Gold Lions were handed out together with 10 Silver Lions and 15 Bronze Lions.
The Sustainable Development Goals Lions celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world. Entries need to demonstrate how they contributed to or advanced the 2030 Agenda for Sustainable Development across people, planet and prosperity.
View the full list of Titanium Lions winners below:
View the full list of Sustainable Development Goals Lions winners below:
