SINGAPORE – Four of DDB’s top talent, Rowena Bhagchandani (Managing Director), Joji Jacob (Group Executive Creative Director), Khalid Osman and Lester Lee (Creative Directors), today announced the launch of Blk J, an independent creative agency.
BLK J’s stated ambition is to become the partner of choice for the best brands of the new economy. Between the four founders, they have proven capabilities of telling stories that create conversations and conversions.
Part of the creative renaissance at DDB Singapore, the foursome has won a record tally of 24 Cannes Lions in the last 7 years, including 10 Lions for StarHub. The winning partnership has created works like Home by Homes, 4G4Good and Majulah Moms, winning StarHub three IAS HOF Brand of the Year awards. StarHub is also in contention for Brand of the Year again at the upcoming HOF Awards.
Commenting on their decision to go independent, Joji, Co-founder and Creative Partner, Blk J, said, “The marketplace and media are getting increasingly complex. Blk J is really four people coming together to do one thing well. Solve business problems in as many ways as possible with as few buzzwords as we can. We are also thankful to DDB for giving all four of us the greatest of opportunities during our time here and for supporting us as we go independent.”
“We believe there is place for the small and nimble in the market today. Agile agencies that can help brands navigate a landscape that is changing in real-time. We may have sixty years of experience combined but this is day one for us and we are raring to go,” added Rowena, Co-Founder and CEO, Blk J.
David Tang, CEO of DDB Singapore & Asia said, “This is DDB at its very best in creativity and humanity. We believe in a collaborative world where we must encourage and support our very own talent to grow and thrive, even to give them the wings to soar. We wish Blk J the strength and stamina to stay adventurous and stay dedicated.”
Working in partnership with DDB Worldwide, Blk J will continue to service and grow the multi-award-winning account, StarHub and take to high-profile creative accounts.
