CANNES – India led all Asian countries in shortlisted entries for Brand Experience & Activation Lions. DDB Mudra Group Mumbai’s ‘Project Free Period’ for Johnson & Johnson’s Stayfree Sanitary Pads was shortlisted in Corporate Social Responsibility (CSR) / Corporate Image and was shortlisted again in Sponsorship & Brand Partnership.
In Single Country Campaign, FCB India Mumbai’s ‘Sindoor Khela – No conditions apply’ for Times of India and Ogilvy Mumbai’s ‘Vodafone Sakhi’ for Vodafone India were each shortlisted.
BBDO Bangkok out scored both shortlists for Thailand for ‘Predict to prevent’ in behalf of Samsung in Touchpoint Technology and Use of Mobile & Devices.
‘Dutch Masterjuices’ by Ogilvy Singapore for Royal Philips Brand earned the two shortlists for Singapore. One in Live B2C Brand Experience or Activation and another in Consumer Durables.
From China, ‘Nike Reactland’ by Nike China Shanghai for Nike China got the two shortlists for China in Digital Installations and Customer Retail / In-Store Experience.
The complete list of shortlisted entries for Brand Experience & Activation Lions is here:
Cannes Lions 2018 Brand Experience & Activation Lions Shortlist by adobo magazine on Scribd
