CANNES – One of the most memorable moments in history happened on November 11, 1963. On that date in Dallas, Texas, US President John F. Kennedy was on his way to give a speech at the Dallas Trade Mart when he was shot dead.
JFK never got to give his speech on that day though a copy of what he was supposed to read remained intact. British daily national newspaper The Times and British company News UK and Ireland wanted to celebrate the centennial of Kennedy’s birth by postulating if current technology had advanced to the point that JFK’s voice could be recreated to read out the Trade Mart speech at last.
Culling from 831 JFK speeches and interviews and creating a database with 116,777 phonetic sound units, months of painstaking sound engineering took place to create ‘JFK Unsilenced.’ The result is the Grand Prix for Creative Data Lions at the Cannes Lions International Festival of Creativity.
The Creative Data Lions celebrate the interplay of ideas and information. Entries in the Creative Data categories must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.
Since ‘JFK Unsilenced’ met all of these criteria and more, it earned the Grand Prix for Ireland.
Only four Gold Lions were issued in Creative Data Lions and eight Silver Lions. Thirteen Bronze Lions were awarded, with Ogilvy Japan’s ‘Make it metal’ for Sony Music Labels (Japan) Inc. as the lone winner from Asia.
The complete list of Creative Data Lions winners is here:
Cannes Lions 2018 Creative Data Lions Winners.xlsx by adobo magazine on Scribd
