CANNES – ‘Soccer song for change,’ a campaign by Ogilvy Cape Town out of South Africa, earned the Grand Prix in Radio & Audio Lions at the Cannes Lions International Festival of Creativity. Made for client AB-InBev Africa’s Carling Black Label brand, the campaign is part of the company’s anti-women abuse initiative and features a choir of African women singing in unison.
A total of seven Gold Lions were awarded, while 22 Silver Lions were handed out in Radio & Audio Lions. For Bronze Lions, 25 were issued.
McCann Birmingham’s ‘Dexcom’ series for th4 G6 Glucose Monitoring System, VML Kansas City’s ‘Wendy’s’ series for Wendy’s Community Management, and TBWA\Hunt\Lascaris’ ‘Flight Center Youth and Adventure’ series earned three Gold Lions each for the United Kingdom, United States, and South Africa.
The complete list of Radio & Audio Lions winners are here:
Cannes Lions 2018 Radio & Audio Lions Winners by adobo magazine on Scribd
