LONDON – Ad veteran Bruce Haines is joining the innovative global creative agency, LONDON Advertising as Chairman to help aid the agency for next phase of growth after a year of stellar new business success for the agency, including new clients in the US, Europe, Asia and Africa.
“We launched LONDON seven years ago to prove that in the 21st Century you can create international campaigns from just one office. Our work created by our team of 12 has now appeared in more countries than WPP, with 189,000 staff, has offices in,” commented Michael Moszynski, CEO.
According to Haines, the team at London have impressed him with their determination to grow a business which tears up the old business model and provides clients with global campaigns of the highest quality without the need for huge supporting structure and overhead.
“My time working in Asia gave me a very different view of how we, in this market, approach global business. The truth is that many in our industry just don’t get it. Big agency groups seem convinced that “work that travels” has to be written to meet the lowest common denominator and most small agencies seem content to concentrate on satisfying the needs of this market alone,” said Bruce Haines.
“I was delighted to be asked to help them develop their business further and look forward to what I’m sure will be an exciting ride,” he added.
Haines was formerly a Chief Strategy Officer at Cheil Worldwide and Group Chief Executive of Leo Burnett London.
