BURN–now part of global energy drinks company Monster Energy–makes a striking comeback by becoming the exclusive energy drink partner of five of the most iconic electronic music festivals in France: Nuits Sonores (Lyon), Weather Festival (Paris) Astropolis (Brest ), the Peacock Society (Paris) and Marsatac (Marseille).
Today, BURN wishes to reinvent their artistic approach in France through innovative projects. In order to do so, they’ve chosen to work with BETC POP, BETC’s media and PopCulture agency as their communication partner. The agency has helped select and establish the festival collaborations: it will develop a visual identity concept collaborating with art collective Le Creative and will work with BURN to develop events and digital activations around the partnerships.
The relationship is already bearing fruit and BURN will host a party, “Light it Up” during Nuits Sonores Festival in Lyon on May 7th .The event takes place in the emblematic night club Le Sucre, with an impressive line up including David August, FatimaYamaha and Mind Against. The party is already sold out.
“Burn Energy Drink initiates a new phase in its history by providing an essential support to Frenchfestivals with an electronic and independent culture. Nuits Sonores inaugurates this new era with a common and ambitious project, respectful of our artistic independence”, says Vincent Cary,Head of Nuits Sonores Festival.
