GLOBAL – NEW YORK, USA, JULY 2011 – The International AME Awards, honoring the World’s Best Work in Advertising & Marketing Effectiveness, has announced its 2012 call for entries. Since 1994, the AME Awards has awarded work that addresses challenges in the marketplace, utilizes outstanding creative elements, and incorporates a thorough marketing strategy to deliver a successful execution.
The International AME Grand Award is presented to the highest scoring entry in the competition. DDB Stockholm AB earned the 2011 AME Grand Award for the entry “The Fun Theory” for Volkswagen BlueMotion Technologies, winning in Autos / Automotive Products. The campaign introduced a line of cars and products that reduce environmental impact without compromising the joy of driving. “The Fun Theory” was also awarded the 2011 AME Green Award, which honors entries which emphasizes resource conservation.
The introduction of regional competitions and juries allows entries to be judged within their own region by jurors with the most up to date knowledge of that region’s market. The five regions are: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America.
For the first time in 2010, all AME Gold winning work was judged by the Grand Jury to determine the Platinum Trophy winner. In 2011, four agencies were awarded the coveted AME Regional Platinum Trophy: Europe – DDB Stockholm AB, Sweden for “The Fun Theory” for client Volkswagen BlueMotion Technologies; Middle East/Africa – McCann Erickson, Israel for “How We Won the Hearts of Israeli Teenage Girls” for client Kotex Young; North America – Zimmerman Advertising, USA for “Not What Mom Had in Mind” for client Lane; and Asia Pacific – TBWA\HAKUHODO, Japan for “Adidas Sky Comic” for client Adidas.
The AME Awards enhanced scoring process, introduced in 2010, improves the accuracy of each entry’s score, allowing the Grand Jury to evaluate entries using specific criteria. There are four scoring sections, and their assigned weights are as follows: Challenge/Strategy/Objectives-20%; Creativity-25%; Execution-25%; and Results/Effectiveness-30%.
The International AME Awards for Advertising & Marketing Effectiveness receives entries from over 30 countries. The entry deadline is October 21, 2011. The Grand Jury, advisory board, and regional updates will be announced soon. For more information please visit www.ameawards.com.
