SINGAPORE – BBDO Asia Pacific and Leo Burnett Asia-Pacific were crowned as the top creative and media agencies this 2015 at the Campaign Asia-Pacific Network of the Year awards.
BBDO’s win came under the watch of Jean-Paul Burge, who took the reigns of BBDO leadership from Chris Thomas in the first quarter of 2015, which was promptly followed by a slew of C-level changes in China, Hong Kong, Japan, Singapore, Malaysia and the Philippines.
It’s creative prowess was showcased at award shows with the metal tally this year amounting to more than 30 Cannes Lions, over 60 Spikes and more than 40 awards at the AMES.
Mindshare partly owes its success to US$10 billion dollars of billings on the line including its biggest global and Asia client, Unilever.
It also won more than 300 awards across global, regional and local competitions in the past year. It even picked up the Global Agency of the Year in Mobile at the MMA Smarties, an award normally dominated by digital, not media, agencies.
The Digital Network of the Year agency went to Isobar Asia-Pacific, recognized by Forrester as one of the top 10 innovation agencies in its end-of-year 2014 report.
Isobar reports that it has increased its organic revenue by 21 percent and hauling 200 major awards in the past year. The network’s new business also grew by 97 percent last year with top wins including Nippon Paint China, Gloria Jean’s Australia and Estee Lauder China.
This year, the Network of the Year agency categories were determined based on points from the 5 Regional Agency of the Year Awards. A win in each of the local markets will contribute points towards the respective overall Network of the Year categories.
