SINGAPORE – The best in advertising and communications industries for the region has been honored at the Campaign Asia-Pacific’s Agency of the Year Awards 2015 for Southeast Asia, presented this Thursday (December 10).
Leo Burnett walked away with the top regional creative award after winning three Gold awards in Malaysia, Philippines and Vietnam. In addition, Leo Burnett Group Malaysia takes home two other wins for the group as PR Agency of the Year and Specialist Agency of the Year (Leo Burnett/Arc Worldwide Malaysia).
The top media agency is Mindshare, which secured Gold wins in Indonesia and Singapore, as well as Silver in Thailand and Vietnam and Bronze in Malaysia and the Philippines.
In Digital, MRM//McCann takes the regional crown after winning Golds in the Philippines and Singapore.
The top independent agency for the year is The Secret Little Agency based “on the strength of its Gold win in Singapore” according to report from Campaign. Based on numbers, however, Phibious won the most Golds with wins in Indonesia and Vietnam. Other remarkable independent agencies to look out for are Cream in Indochina, VLT in Malaysia, IdeasXMachina (IXM) in the Philippines and CJ WORX in Thailand.
Another feather on Secret Little Agency’s cap is Experiential Marketing Agency of the Year, claiming that 83% of its output was experiential in nature.
Recording an 86 percent revenue growth, McCann Worldgroup Singapore takes home the Integrated Agency of the Year.
Meanwhile, the Philippines made a strong showing in the People awards. Filipina Lou Dela Pena of Publicis Singapore earned distinction for winning Southeast Asia Agency Head of the Year while Melvin Mangada, TBWA\Santiago Mangada Puno Philippines (TBWA\SMP) was named Southeast Asia Creative of the Year.
Joining Mangada is Portia Catuira, also from TBWA\SMP, named as Southeast Asia Account Person of the Year, while Joy Santos from Leo Burnett Manila won Southeast Asia Strategic/Brand Planner of the Year.
Now running for 22 years, Campaign Asia-Pacific AOY recognizes top talents in local markets through five separate Regional competitions. Winners will have the opportunity to compete in the overall Network of the Year awards.
Here’s the complete list of winners for Campaign Asia-Pacific’s Agency of the Year Awards 2015 for Southeast Asia:
Southeast Asia Creative Agency of the Year 2015
PHOTOS: Campaign Asia-Pacific
