As Southeast Asia is gearing up for the Campaign Asia Agency of the Year Awards (AOY) awards ceremony on December 14, we detail the shortlists for Agency and People of the Year from the Philippines.
The five shortlisted Creative Agencies of the Year for the Philippines are BBDO Guerrero and Proximity Philippines, J. Walter Thompson Philippines, McCann Worldgroup Philippines, Ogilvy & Mather Philippines, and TBWA\Santiago Mangada Puno.
Last year’s title went to Dentsu Jayme Syfu. There will be a new titlist this year.
There will also be a new Philippines Media Agency of the Year with dentsu X Philippines, MEC Philippines, MediaCom Philippines, Mindshare, OMD Philippines, Inc., and PHD Media Network Philippines ally vying for the title. Last year’s winner was ZenithOptimedia.
A total of nine agencies are competing for Philippines Digital Agency of the Year, namely, BBDO Guerrero and Proximity Philippines, Dentsu Jayme Syfu, iProspect Philippines, Mindshare, MRM//McCann Philippines, NuWorks Interactive Labs, Inc., Ogilvy & Mather Philippines, TBWA\Digital Arts Network Manila, and The Huddle Room.
MRM//McCann Philippines will be defending its Digital Agency of the Year title from last year’s awards.
IDEASXMACHINA Manila is gunning for a third consecutive Independent Agency of the Year award but will be up against Keyframe, Inc., NuWorks Interactive Labs, Inc. The EON Group, and The Huddle Room.
Meanwhile, over at the Southeast Asia regional awards, the Philippine agencies competing for their respective titles are The EON Group for Southeast Asia PR Agency of the Year, The Huddle Room for Southeast Asia Experiential Marketing Agency of the Year, TBWA\Santiago Mangada Puno for Southeast Asia Integrated Agency of the Year, and MRM//McCann Philippines and TWBA\Digital Arts Network Manila for Southeast Asia Social Media Agency of the Year.
Under the People of the Year Awards, the Philippine shorlisters are:
Paolo Broma of TBWA\Santiago Mangada Puno for Southeast Asia Account Person of the Year
Merlee Jayme of Dentsu Jayme Syfu and Melvin Mangada of TBWA\Santiago Mangada Puno for Southeast Asia Creative Person of the Year
DDB Group Philippines Corporate Communications Team for the Southeast Asia Corporate Communications Team of the Year
IXM NewBiz and The Huddle Room Pitch Team for Southeast Asia New Business Development Team of the Year
Poma Malantic of PHD Media Network Philippines for Southeast Asia Strategic/Brand Planner of the Year
DDB Group Talent Management Team and Third Domingo and Team of IDEASXMACHINA Manila for Southeast Asia Talent Management Person/Team of the Year
Jasper Ilagan of IDEASXMACHINA Manila for Southeast Asia Young Achiever of the Year
Norman Martin Reyes for Southeast Asia Marketer of the Year
The award winners will be determined by a panel comprising a minimum of five client marketers and senior Campaign editors. Samsung Electronics Philippines Chief Marketing Officer Chad Sotelo, Globe Telecom, Inc. Senior Vice President Maria Yolanda Crisanto, and FWD Life Insurance Corporation Head of Marketing Roche Vanderberghe are Filipinos sitting on the jury.
The Campaign Southeast Asia Agency of the Year Awards ceremony will be on December 14, 2017 at The Ritz-Carlton Millenia Singapore.
See the full regional shortlists here.
