SINGAPORE – BBDO Singapore was selected by Lazada to help the e-commerce company throw a rousing 7th birthday bash in Singapore. Guided by the idea of celebrating like a 7-year-old and the tagline: “Our Birthday, Your Party!”, the BBDO team created a social campaign showcasing the various activities and promotions that Lazada has in store for customers throughout its birthday week.
Produced by Flare, the agency’s in-house production arm, BBDO developed the work within one week, with all assets completed and ready for distribution by 21 March. The suite of assets produced consists of videos, GIFs, and other interactive content that aims to delight and engage Lazada Singapore’s fans. Published on Instagram and Facebook, the content drives fans to the Lazada app to play games, win vouchers and shop the sales on offer.
"This work is proof of a great team effort with our wonderful friends at Lazada – we had a lot of fun pulling this together and we hope consumers enjoy the celebrations as much as we do,” commented Nick Morrell, BBDO Singapore’s Managing Director.
The campaign is live until 29 March 2019.
Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With over 300 million SKUs available, Lazada offers the widest range of products in categories from beauty, fashion, and consumer electronics to household goods, toys, sports equipment, and groceries. The expanded grocery business also adds more than 165,000 products, ranging from high-quality, fresh fruits and vegetables, frozen and chilled meats and seafood, premium specialty products, baby food and toys, and daily necessities such as toiletries, home, and pet care. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).