Campaign Spotlight: BETC supports COP21 with ‘The Climate is in Our Hands’

PARIS – To support COP21, and the call to fight climate change and protect the planet, BETC launched a guerrilla marketing campaign entitled ‘The Climate is in Our Hands’ to coincide with the sustainable innovation forum.

As the campaign title suggests, BETC showed how the climate is literally in our hands by putting up posters featuring people holding a mirror that reflects the environment. These posters were distributed through flyposting and can also be seen around the Glacière metro station from November 27 through December 10.

COP 21 is happening from November 30 to December 12 with almost 40,000 people including various world leaders gathering to negotiate a solution to the worsening global climate change.