SINGAPORE – Cheil Worldwide’s campaign ‘Look at Me’ for Samsung was easily one of the biggest winners during the Spikes Asia Festival of Creativity 2015.
On top of the gold, silver, and bronze Spikes across the categories, the campaign was awarded a double Grand Prix for the PR and Mobile categories.
Through this campaign, the agency, together with professors, doctors and UX designers developed an application that would help children with autism make eye contact with people, especially their loved ones. This was based from studies that children with autism like to interact with digital devices.
In the app, installed in a Samsung camera phone, are seven scientifically-produced missions that will help the children make eye contact, read facial expressions, and express their emotions while playing.
60% of the children who tried the application showed improvement and were able to identify emotional expressions more easily.
Watch the case study:
This campaign also won Asia’s only Gold Lion in Cyber at the recently concluded Cannes Lions 2015, Gold Pencils at Clio and more Pencils at D&AD.
