SHENZHEN – With a height of 600 meters, Ping An Finance Centre (PAFC) is one of the tallest buildings in China and in the world. To make use of the power of the wind surrounding the towering skyscraper, Saatchi & Saatchi South China thought of coming up with a unique wind installation for PAFC.
On its opening day, a ‘Concert of the Wind,’ the first interactive musical wind installation was orchestrated by the agency and Nexus Interactive Arts, the world-renowned production company and animation studio from the UK. Combining technology, art and commercial construction, the installation produces pure sounds of nature by collecting end from one end of the installation and travelling to through the wind-collection steel tubes.
“In a market where chest-beating is the norm, we are particularly thankful to the brave and visionary client PAFC for loving the idea of harvesting the wind on top of one of the tallest buildings in China. We are thrilled to bring inspiring yet romantic music from the wind to every Shenzhen resident. In the end it’s not how tall you are that matters, it’s how inspirational the experience you brought to the people that counts,” said Carol Lam, Chief Creative Officer & Managing Partner, Saatchi & Saatchi South China.
Local artist Wang Cong and famous European lighting art director, who directed the closing ceremony of Athens Olympics, Etienne Schwarcz helped to create outstanding music out of the wind sounds.
CREDITS
Saatchi & Saatchi China
Saatchi & Saatchi South China Managing Director – Alexis Chiu
Saatchi & Saatchi South China Chief Creative Officer – Carol Lam
Saatchi & Saatchi Guangzhou General Manager – Cathryn Chen
Executive Creative Director – Vincent Pang
Creative Director- Lawrence Xu
Integrated Director -Arion Yau
Group Account Director- Don Wu
Associated Account Director -Kit Liu
Account Manager – Gaga Huang
Producer – Yumi Cen
Associate Project Manager- Vianna Kwok
Nexus Interactive Arts
Creative Director – Evan Boehm
Director – Sitraka
Executive Producer – Luke Ritchie
Producer – Luis De Jorge Ladrero
Music Consultant – Dave Meckin
Consultant Architect – David Rieser
