INDIA – With a goal to smitten its audience, V.I.P. Industries’ youth brand ‘Skybags’ has chosen Bollywood actor Varun Dhawan as the ambassador of its newest campaign ‘My Style, My Way,” that was launched today.
“Varun is a perfect replication of what Skybags stands for, a combination of style and charisma. Through this campaign we want to directly connect with the youth creating a portrait that mirrors their personality. We hope that we are successful in establishing a strong bond with the audience,” said Sudip Ghose, Vice President for Marketing, VIP Industries.
In a TVC shot in Turkey by Law & Kenneth Saatchi & Saatchi, Dhawan is shown as the epitome of the youth–adventurous and brimming with energy, with the newest collection of Skybags able to keep up with this youthful lifestyle.
“Skybags, truly breathes ‘My Style, My Way’, it syncs with my attitude and style. According to me the bag you carry is a reflection of your personality, hence you will often spot me with a Skybags bag,” shared Dhawan.
Watch the TVC:
