Cannes, France – Delivered in partnership with Google Creative Campus for the third year running, the Roger Hatchuel Student Academy is a six-day programme for students looking to launch their careers and pursue creative paths into advertising. We’re thrilled to now announce the final list of students attending this year’s Academy.
They will be join by 40 students from across 35 nationalities, reflecting the Cannes Lions commitment to nurturing the next generation of global talent. Students attending the Academy were put forward by local Festival representatives and Google Creative Campus and have undergone an intensive selection process. A global selection panel made up of a diverse group of six experts, including Academy alum, were tasked with choosing this year’s participants.
Students from 6 Asian Countries were selected: China, Hong Kong, Philippines, Singapore, Sri Lanka, and Taiwan (2).
“The Academy is the perfect place to experience the diversity of having people from 32 countries working together while developing your professional skills. It teaches you the value of having great ideas coming from totally different contexts and how this helps to make more inclusive work…”
– Sofía Murillo, 2019 Alum and 2020 Selection Panelist, Data Marketing Analyst, Florida Ice & Farm Co. & RHSA 2019
Roger Hatchuel Student Academy 2020 Course Leaders
Abraham Abbi Asefaw Co-Founder of The Pop Up Agency. Before the age of 30, Abraham Asefaw had already founded two agencies. Now working with clients including Facebook, Adidas, Nissan and Sky, he runs @thepopupagency, which exists in the space between traditional agencies, brand consultancies, customer insight specialists and business innovation partners.
With his purpose to re-define the role of ‘creatives’ and the way we tap into creativity in business along with his involvement in some of the worlds most prominent creative schools, the UN and other organisations leading change, he is a popular speaker and has received a wealth of awards and nominations too.
Maksimilian Kallhed Co-Founder of The Pop Up Agency. Maksimilian is a co-founder of The Pop Up Agency, a company that is known for solving briefs in 48 hours and traveling the world. Over the last six years, Maksimilian has popped up in over 55 countries, working with a span of clients from governments, global brands, and advertising agency networks. Maksimilian’s mission is to democratize creativity and to break the stereotypes of whom we consider ‘creatives’. He believes that this is done through inclusion. In 2018 Maksimilian was listed as one of top 50 male advocates for equality in marketing and media, globally.
Maksimilian has been invited to some of the most prestigious stages in the creative industry to share his philosophy. Maks appreciates the opportunity to facilitate change on large scales, but he also believes in the power of creating change with the new generation. He teaches at institutions such as Hyper Island, Central Saint Martins and over the last three years, he has been running Cannes Lions’ Roger Hatchuel Academy.
