CANNES — The last two shortlists for this year’s Cannes Lions awards have been announced, with only 21 entries making it to the Titanium Lions, and Integrated Lions tallying 26.
Two entries from Asia gained places on the Titanium Lions shortlist. Taproot Dentsu from India made the list with ‘Adidas Odds’ as well as BBH Singapore’s ‘Unlimited Stadium’ for Nike. Other campaigns that entered the shortlist were 180LA’s ‘Boost Your Voice’ for Boost Mobile, DigitasLBI’s ‘Care Counts’ for Whirlpool, McCann New York’s ‘Fearless Girl’ for State Street Global Advisors, and DAVID Miami’s ‘Google Home of the Whopper’ for Burger King, which were all already Grand Prix winners.
The Titanium Lions “celebrate game-changers. Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.” See the full shortlist below.
2017 Cannes Lions Titanium Shortlist by adobo magazine on Scribd
On the other hand, only one entry from Asia made it to the Integrated Lions shortlist, courtesy of Ogilvy & Mather Singapore with its ‘Pitching French Films to Hollywood’ campaign for Alliance Française de Singapour.
The Integrated Lions category awards campaigns creatively executed across multiple media. See the full shortlist below.
2017 Cannes Lions Integrated Shortlist by adobo magazine on Scribd
