CANNES — The Mobile Lions Grand Prix prize was given to Dentsu Y&R for its ‘The Family Way’ campaign for Recruit Lifestyle Co., Ltd.
Dentsu Y&R developed an ad to help Japanese men test sperm data to determine whether one is fertile or infertile. This is in response to the slowing population growth of the country, the deep-rooted perception that infertility treatment is a matter solely for women, and the WHO statistic that almost half of infertility issues lie in men. By using just a sperm test kit and the ‘Seem’ app, men can test themselves in the comfort and privacy of their homes.
Aside from the Grand Prix win, the Mobile Lions produced eight Gold Lions, 24 Silver Lions, and 35 Bronze Lions. See full list of winners below.
2017 Cannes Lions Mobile Winners by adobo magazine on Scribd
