CANNES – A grand total of 78 metals in Entertainment Lions were awarded at the Cannes Lions International Festival of Creativity. ‘Beyond Money,’ a campaign created by MRM/McCann Spain for Santander Bank, won the coveted Grand Prix.
Only 12 Gold Lions were handed out, with BBH Singapore’s ‘Unlimited Stadium’ for Nike from Singapore as the lone Asian representative. From the ranks of the 22 Silver Lions winners, Havas Taiwan’s ‘Volvo Alice’s wedding’ for Volvo Cars from Chinese Taipei, and BBH Singapore’s ‘Unlimited Stadium’ for Nike from Singapore were the only two from Asia.
Lexus International Tokyo’s ‘Game (Lexus short films) for The Weinstein Company and Lexus from Japan, Dentsu Taiwan’s ‘Single belief’ for Pernot Ricard Taiwan from Chinese Taipei, Tohokushinsha Film Corporation and Hakuhodo Inc. Tokyo’s ‘Gravity Cat’ for Sony Interactive Entertainment from Japan, Publicis Singapore’s ‘Vicks’ Touch of Care’ for Vicks from Singapore, Dentsu Inc. Tokyo’s ‘Second Life Toys’ for the Green Ribbon Project Committee from Japan, and AP Thailand Bangkok and CJ Worx Bangkok’s ‘The Unusual Football Field for AP (Thailand) Public Company Limited were the only six Asian winners out of the 44 Bronze Lions recipients.
The full list of winners of Entertainment Lions is here:
Entertainment Winners by adobo magazine on Scribd
In the Entertainment Lions for Music category, a total of 33 won metals. Johannes Leonardo out of New York won the Grand Prix for ‘Original is never finished’ for adidas Originals from the USA.
Five Gold Lions, 11 Silver Lions, and 17 Bronze Lions were distributed, none of which went to Asia.
The full list for Entertainment Lions for Music can be seen here:
Entertainment for Music Winners by adobo magazine on Scribd
