CANNES – A total of 271 total entries were shortlisted for Film Lions at the Cannes Lions International Festival of Creativity.
Y&R Thailand’s ‘Chew Chew’ for Ichitan Group Public Co. Ltd. From Thailand, Taproot Dentsu Mumbai’s ‘adidas Odds’ and ‘adidas Tale of Two’ for adidas from India, Wieden+Kennedy Delhi’s ‘Da Da Ding’ for Nike Delhi from India, Asatsu-DK Tokyo’s ‘Sticking together, no matter what’ for Tsuruya Co. Ltd. From Japan, TBWA\Hakuhodo Tokyo’s ‘Tackles in the city’ for AIG Japan Holdings from Japan, Ogilvy & Mather Hong Kong’s ‘Dick the Dog’ for MTV Staying Alive Foundation from Hong Kong Storyteller Bangkok’s ‘Go So Big’ for Monde Nissin (Thailand) Co. Ltd. from Thailand, BBDO India Gurgaon’s ‘#releasethepressure’ for PepsiCo from India, McCann Worldgroup Thailand’s ‘Capture’ for Verena International Co. Ltd. from Thailand, HS AD Seoul’s ‘Vacuum climbing’ for LG Electronics from South Korea, Hakuhodo Inc. Tokyo’s ‘Gravity cat’ for Sony Interactive Entertainment from Japan, DELTRO Tokyo/Drill Tokyo/MORI Tokyo’s ‘Eight: business cards’ for Sansan Inc. from Japan, Innocean Worldwide Seoul’s ‘Shackleton’s Return’ for Hyundai Motor Company from South Korea, BBDO Bangkok’s ‘Speed blinds you’ for Thai Health Promotion Foundation from Thailand, Ogilvy & Mather Singapore’s ‘Hollywood rejects French films’ and ‘Pitching French films to Hollywood’ for Alliance Francaise du Singapour from Singapore, Hakuhodo Kettle’s ‘Smart stretch 360’ for Yahoo! Japan from Japan were shortlisted from Asia. That’s a total of 17 entries from the region.
Full shortlist for Film Lions:
Film Lions Shortlist by adobo magazine on Scribd
The Creative Effectiveness Lions saw 34 entries shortlisted, with six coming from Asia.
These six are Leo Burnett Mumbai’s ‘Bajaj V – The Nation’s Bike’ for Bajaj Auto Ltd. from India (twice), BBDO Mumbai’s ‘Dads #sharetheload’ for P&G India from India, Ogilvy & Mather Mumbai’s ‘Beauty tips by Reshma’ for Make Love Not Scars from India, MullenLowe Singapore’s ‘HelpAChildReach5’ for Unilever from Singapore, and BBDO Mumbai’s ‘Ariel Share the Load: a social movement to remove the cultural stain of gender’ for P&G India from India.
Full shortlist for Creative Effectiveness Lions:
Creative Effectiveness Lions shortlist by adobo magazine on Scribd
Ninety-three entries were shortlisted for Digital Craft Lions, five of which come from Asia.
The five Asian entries that were shortlisted are McCann Tokyo’s ‘Amazon Fashion Week Tokyo 2017 Spring/Summer opening act’ for Amazon Japan G.K. from Japan, AKQA Shanghai’s ‘My sole story’ for Nike Greater China from China (twice), and TBWA\Hakuhodo’s ‘Green Light Run’ for adidas from Japan (twice).
Full shortlist for Digital Craft Lions:
Digital Craft Lions shortlist by adobo magazine on Scribd
The shortlist for Radio Lions saw 177 total entries, with 15 representing Asia.
McCann Worldgroup Philippines’ ‘Dim dads: Rufus” and “Dim dads: Pedro’ for Nestle Philippines from the Philippines, Dentsu Jayme Syfu’s ‘Belo Men Deo – Breathe’ for Intelligent Skin Care Inc. (Belo) from the Philippines, BBH Comunications India’s ‘Paragliding’ and ‘Marathon’ for Abbott India from India, McCann Worldgroup India’s ‘Dermaclinix – The Scientist’ for Dermaclinix Hair Transplant Clinic from India, McCann Worldgroup Philippines’ ‘Lives 1 of 4 “Frank,”’ ‘Lives 3 of 4 “Nicky,”’ and ‘Lives 2 of 4 “Hanna,”’ from the Philippines, Bates CHI & Partners Jakarta / Fuse Adventures in Audio’s ‘Drums’ for IMI (School of the Arts) from Singapore, Y&R Thailand’s ‘Mom or girlfriend’ and ‘Son or father’ for Advanced Info Service PLC from Thailand, Ogilvy & Mather Mumbai’s ‘#NotMusicToMyEars’ for RNW Media from India, and Grey India’s ‘Candy Class/Term 2’ for Radio City 91.1 FM from India (twice) are those shortlisted from Asia.
The Philippines by itself had six entries shortlisted, namely McCann Worldgroup Philippines’ ‘Dim dads: Rufus” and “Dim dads: Pedro’ for Nestle Philippines, Dentsu Jayme Syfu’s ‘Belo Men Deo – Breathe’ for Intelligent Skin Care Inc. (Belo), and McCann Worldgroup Philippines’ ‘Lives 1 of 4 “Frank,”’ ‘Lives 3 of 4 “Nicky,”’ and ‘Lives 2 of 4 “Hanna.”’
Full shortlist for Radio Lions:
Radio Lions shortlist by adobo magazine on Scribd
There were 258 entries shortlisted for Film Craft Lions. Seven of these entries hail from Asia.
The Asian shortlisted entries for Film Craft Lions are Hakuhodo Inc. Tokyo’s ‘Gravity cat’ for Sony Interactive Entertainment from Japan (thrice), McCann Worldgroup Bangkok’s ‘Capture’ for Verena International Co. Ltd. from Thailand, POOL Tokyo’s ‘The more you look’ for Freetel from Japan, Dentsu Inc.’s ‘Cosmetic Rube Goldberg’ for Shiseido Co. Japan Ltd. from Japan, and Wieden+Kenned y Delhi’s ‘Da Da Ding’ for Nike Delhi from India.
Full shortlist for Film Craft Lions:
Film Craft Lions shortlist.xlsx by adobo magazine on Scribd
