CANNES — McCann’s ‘Fearless Girl’ notched a third Grand Prix at the PR Lions awards. Meanwhile, 180LA from the USA won Grand Prix for its ‘Boost Your Voice’ campaign for Boost Mobile.
McCann and State Street Global Advisors’ ’Fearless Girl’ statue has been proving to be a big Grand Prix winner in this year’s Cannes Lions awards with its defiant stance for women empowerment in top executive positions.
The PR Lions also tallied 17 Gold Lions, 32 Silver Lions, and 50 Bronze Lions. See the full list of winners below:
2017 Cannes Lions Promo_Activation Winners by adobo magazine on Scribd
On the other hand, 180LA and Boost Mobile made a Promo & Activation Lions Grand Prix-winning breakthrough with the ‘Boost Your Voice’ campaign during the 2016 US elections. In response to almost 1,000 polling places being shut during the last elections, Boost Mobile turned hundreds of its stores into actual polling places. Watch the case study film below.
There were also 15 Gold Lions, 37 Silver Lions, and 49 Bronze Lions winners under the Promo & Activation category. See full list of winners below.
2017 Cannes Lions PR Winners by adobo magazine on Scribd
