A Gold Lion for Film Craft plus a Grand Prix win for Outdoor Lions, and now another gold and Grand Prix win under the first-ever Entertainment Lions for Sport, Wieden+Kennedy’s #DreamCrazy Nike Campaign is definitely on a roll, and critics say the initiative’s success so far isn’t surprising.
Winning a Gold AND Grand Prix in Entertainment Lions for Sport, it's @wiedenkennedy Portland's #DreamCrazy campaign for @nike!!
Congratulations! This is the first EVER Grand Prix for Entertainment Lions for Sport at #CannesLions! pic.twitter.com/iFOubeAh3g
Sponsor— LIONS | The Home of Creativity (@Cannes_Lions) June 18, 2019
This is the first time the Cannes Lions Festival is recognizing this particular field, explaining that sports and eSports is a powerful tool that connects humans to each other, and people to brands. The award giving body looked into creativity breakthroughs within the sports marketing ecosystem, taking into consideration a campaign’s strategy, brand management, media, and even the personalities or stories within the campaigns.
https://www.youtube.com/watch?v=Fq2CvmgoO7I&feature=youtu.be
Wieden+Kennedy and Nike’s #DreamCrazy featured Colin Kaepernick as well as other star athletes, and even casual enthusiasts and their struggles in pursuing a sport.
Read more about their wins on day one of the festival here.
Other Gold Lions for Entertainment for Sport are the following:
Check out and download the full list here.
Main Image from Cannes Lions 2019 via Twitter.
