The shortlist for Cannes Lions 2019’s Reach track has been released! The three out of the six categories in the track are Creative Data Lions, Creative Strategy Lions, and Direct Lions. The contenders have all shown exceptional insight, strategy, and planning to have effectively reached their consumers.
Creative Data Lions
Among those in the shortlist came from three countries in Asia: Chinese Taipei, Russia, and India.
With four Asian ad agencies all in all: Wunderman Thompson Taipei (1), Sberbank of Russia (2), Mindshare Mumbai (2), and Voskhod Ekaterinberg (1) with six entries all in all.
The two entries from Sberbank of Russia is their “Immortals” campaign.
Sberbank – Immortals from Hype Production on Vimeo.
The complete shortlisted entries for the Creative Data Lions category can be found here:
Cannes Lions 2019- Creative… by on Scribd
Creative Strategy Lions
For the Creative Strategy Lions, seven countries from Asia got into the shortlist: Singapore, United Arab Emirates, South Korea, Malaysia, Russia, India, and Israel.
The Asian ad agencies that got into the shortlist are as follows: Publicis Singapore (2), FPZ/DXB Dubai (1), Cheil Worldwide Seoul (1), Grey Malaysia (3), Friends Moscow (1), Lowe Lintas Mumbai (1), McCann Tel Aviv (1) with 10 entries all in all.
Publicis Singapore’s “Touch of Care” for Vicks earned them two spots in the shortlist.
The complete shortlisted entries for the Creative Strategy Lions category can be found here:
Cannes Lions 2019- Creative… by on Scribd
Direct Lions
9 countries from Asia got into the Direct Lions shortlist: Thailand, Israel, India, Japan, Russia, United Arab Emirates, Pakistan, Thailand, and Singapore.
The following Asian ad agencies got in: BBDO Bangkok (1), McCann Tel Aviv (1), Dentsu Webchutney Bangalore (4), Dentsu Inc. Tokyo (2), Voskhod Ekaterinburg (2), Impact BBDO Dubai (4), Leo Burnett India Mumbai (1), R/GA Tokyo (1), McCann Tel Aviv (2), BBDO Pakistan Lahore (1), Leo Burnett Israel (1), Wunderman Thompson Bangkok (1), Ogilvy Singapore (1) with a total of 22 entries from Asia.
Dentsu Webchutney Bangalore has once again been included in a Cannes Lions 2019 shortlist because of the “Voice of Hunger” campaign. The same campaign has been shortlisted in the Social & Influencer Lions category.
The complete shortlisted entries for the Direct Lions category can be found here:
Cannes Lions 2019- Direct L… by on Scribd
