Fast movement of consumer goods, high demand for various products, free next day delivery offers, and basically all the retail world has to offer, all of these have a corresponding carbon emission cost that the folks at Doconomy, a fintech startup, want to realize and see. And so they paired up with RBK Communication for a campaign that would eventually be named as the Grand Prix awardee for Creative eCommerce at the Cannes Lion Festival 2019.
Creative eCommerce Grand Prix now… That goes to RKB Communications in Stockholm for @doconomy's Do Black credit card! #CannesLions
https://t.co/yh8eZNf4OX— LIONS | The Home of Creativity (@Cannes_Lions) June 20, 2019
Sponsor
The “Do Black- The Carbon Limit Credit Card” campaign created by the duo introduces an innovative alternative to the conventional credit card — one that doesn’t have spending limits, but a limit on your carbon footprint. By creating a database of goods and services with a corresponding carbon emission cost, users then need to budget their expenses not monetarily but based on carbon emissions.
https://www.youtube.com/watch?v=Ug5k1j5CfM8
Although the idea was introduced rather recently, its innovative approach to transactions and retail behavior has earned it at a spot at the Cannes Lions Festival Creative eCommerce Track.
Winning gold, on the other hand was the “KFC Christmas Pocket Store” by ISOBAR China Group for Yum China.
Click here to view and download the full list of winners.
Main Image from Cannes Lions 2019 via Twitter.
