Cannes Lions 2019: Cross-platform “Air Max Graffiti Stores” by AKQA for Nike Nabs Media Lions Grand Prix Title

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The campaign’s approach to both traditional and new media, stunts, social and digital platforms, and even cultural appreciation for street art is what made it worthy of the coveted Media Lions Grand Prix award. Through collaborations with various artists, social media influencers, and the active sneaker head community in Brazil, the project literally turned walls in São Paulo into Nike stores.

It was so effective, “Air Max Graffiti Stores” instantly became a lucrative platform for the sportswear giant, increasing visits to the brand’s website by 22%, boosting social media reach to 80 million users, and of course generating sales.

Here are other campaigns that were awarded with Gold Lions for Media:

• “The Whopper Detour” by FCB New York for Burger King (2 Golds)
• “Scent By Glade” by OGILVY Chicago for S.C Johnson
• “Keeping Fortnite Fresh” by VMLY&R, Kansas City for Wendy’s
• “It’s a Thursday Night Tide Ad” by SAATCHI & SAATCHI, New York for Procter & Gamble
• “Hacking Prime Day” by MINDSHARE, Chicago for General Mills
• “You Seeing This?” by R/GA , New York for ESPN X NBA

Click here to view and download the full list of winners.

Main Image from Cannes Lions 2019 via Twitter.