From iconic shoe designs, to street art, mobile apps, and traditional media, AKQA’s “Air Max Graffiti Stores” for Nike made great use of these different elements as it launched a new line of stylish footwear in Brazil.
Another Grand Prix for @AKQA Sao Paulo!!! This time, in the Media category for Air Max Graffiti Stores, their campaign with @Nike! #CannesLions pic.twitter.com/LdqnlkqWhe
— LIONS | The Home of Creativity (@Cannes_Lions) June 19, 2019
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The campaign’s approach to both traditional and new media, stunts, social and digital platforms, and even cultural appreciation for street art is what made it worthy of the coveted Media Lions Grand Prix award. Through collaborations with various artists, social media influencers, and the active sneaker head community in Brazil, the project literally turned walls in São Paulo into Nike stores.
It was so effective, “Air Max Graffiti Stores” instantly became a lucrative platform for the sportswear giant, increasing visits to the brand’s website by 22%, boosting social media reach to 80 million users, and of course generating sales.
Here are other campaigns that were awarded with Gold Lions for Media:
Click here to view and download the full list of winners.
Main Image from Cannes Lions 2019 via Twitter.
