CANNES, France–The Founder and Chief Creative Officer of Droga 5, David Droga, is coming back to the Cannes Lions stage this year to talk about the Experience Agency, Accenture Interactive’s acquisition of one of the world’s most awarded and influential creative agencies, Droga5.
While some speculated that it is the ultimate partnership; others extolled it as end of the creative agency as we know it. Joining Droga is the Chief Executive Officer of Accenture Interactive, Brian Whipple.
With the title “When Creative Worlds Collide: The Evolution of Creativity”, Droga will represent one of the most dynamic and forward facing companies across the digital, advertising, marketing and experience landscape.
Droga was also one of the speakers at the Palais last year. With his talk that encourages to assume nothing, no matter how good you are. His previous talk, ‘I’m Not Sure I’m Right but Who Is?’, inspired the creatives who learned from him.
Read: BBDO Guerrero’s Copywriter Niño Jose’s takeaway from Cannes (What David Droga Taught me at Cannes)
For the award-winning creative, advertising is a visceral medium and encouraged his audience to present the best solution for the consumers and not the solution that’s best for you.
Droga was named the first worldwide CCO for the Publicis Network in New York back in 2003. Prior to that, he experienced a relatively quick ascent at Saatchi & Saatchi, joining the agency in Singapore in 1996 as its executive creative director and regional creative director of Saatchi Asia only to become executive creative director of Saatchi & Saatchi London at the age of 29.
In 2017, he was also awarded the most-coveted Lion of St. Mark, celebrating his more than 70 Gold Lions and 15 Grand Prix And Titanium Lions under his belt. His work includes the “Still Free” “stunt” for Ecko Unltd, “The Great Schlep” for the Jewish Council for Education And Research during the 2008 US elections, the multimedia partnership between Jay Z and Microsoft for “Decode Jay Z”, Prudential’s “Day One” mini-documentaries, and just recently, the goose-bump inducing “Rule Yourself: Michael Phelps” ad for UnderArmour.
This year, Droga returns for a candid conversation about the moves they made, the shape of the industry today and their hopes and vision for the future.
The session is slated on June 18, 12 noon at the Lumiere Theatre of Palais I.
