Every year, the best of the best in the creative industry gather for a celebration of great work and camaraderie. The first day of Cannes Lions 2019 Awards has just ended. Here are the campaigns that won top awards from today’s event.
DESIGN GRAND PRIX: Creatability
What role does technology have in the world of designers? Cannes Lions 2019 Design Lions Jury President Richard Ting, who is the Global Chief Experience Officer & U.S. Creative Officer of R/GA says technology is at the forefront of creating positive change through human-centered design and artificial technology — values that the jury saw in Google Creative Lab’s Creatability Campaign.
Meanwhile, the jury also awarded six Gold Lions to different campaigns, including:
- “Highlight the Remarkable” by DDB Düsseldorf for Stabilo International GMBH
- “The Gun Violence History Book” and “Most Dangerous Street” by FCB Chicago for the Illinois Council Against Handgun Violence
- “The Most Challenging Pingpong Table”by TBWA/Hakuhodo, Inc. for the Japan Para Table Tennis Association
- “Insta Novels” by Mother New York for The NewYork Public Library
- “Changing the Game” by McCann New York for Microsoft
HEALTH & WELLNESS GRAND PRIX: ThisAbles
The Health and Wellness Lions is a celebration of creativity for the personal wellbeing to promote and educate non-prescription products and services as well as a pro-active approach in self personal care. It was McCann Tel Aviv’s “ThisAbles” project for IKEA that won it its Grand Prix award for Health and Wellness Lions.
Health and Wellness Gold Lions Gold Winners:
- “Viva La Vulva” by AMVBBDO London for Essity’s LIBRESSE/BODYFORM
- “Story Sign” by FCB INFERNO, London for Huawei
- “Street-Vet” by McCann Paris for Purina Veterinary Diets
PRINT & PUBLISHING GRAND PRIX: The Blank Edition
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It was Impact BBDO’s “The Blank Edition”, a campaign that printed blank issues of the Dubai-based newspaper An-Nahar, that won top award for Print & Publishing Lions, proving that a powerful message can be delivered in the most unexpected ways. The issue was a statement addressed to both the Lebanese government and its citizens, inspiring the latter to write their own messages in protest of delays in government formation despite elections having been held for months prior to the issue’s publication.
Print & Publishing Gold Lions winners are:
- “Coke KTCHKK”, “Coke PTSSHHH”, and “Coke FZZZZZZZ” by David Miami for Coca-Cola
- “Lovers Don’t Spread the Hate — Honey”, “Lovers Don’t Spread the Hate — Butter”, and “Lovers Don’t Spread the Hate — Marmalade” by adam&eveDDB London for Unilever
- “Birthday 1”, “Birthday 2”, and “Birthday 3” by LOLA MullenLowe Madrid for Burger King
- “Earthquake”, “Tsunami” and “Hurricane” by VMLY&R Santiago for Amnistía Internacional
- “The Non-Issue” by McCann Paris for L’OREAL Paris
- “The Gun Violence History Book” by FCB Chicago for the Illinois Council Against Handgun Violence
PHARMA GRAND PRIX: Breath of Life
After bagging a Gold Lion and the Grand Prix award for Pharma for their Breath of Life Campaign with GSK, Cannes Lions 2019 names McCann Health Shanghai as Healthcare Agency of the Year. The award serves to recognize agency efforts and creativity in creating campaigns that help change lives in a strictly regulated industry.
Pharma Lion Gold Winners:
- Area 23’s “One Word Campaign” for the Learning Corp.
OUTDOOR GRAND PRIX: Nike Dream Crazy | Colin Kaepernick
Over the years, sportswear brand Nike has solidified its foothold as one of those at the forefront in representing athletes all over the world. The brand’s #DreamCrazy campaign built together with well renowned agency Weiden+Kennedy was predicted as a strong contender to watch out for since the short list for Cannes Lions 2019 was released, and so far predictions have been on point as the duo bags the Grand Prix award for Outdoor Lions.
Outdoor Lions Gold Winners:
- “Bird’s Eye View”, “Flaming Serve”, “Mountain of Success” and “Triple Crown” by TBWA\CHIAT\DAY, New York for Adidas
- “Signs of Love” by TBWA\Melbourne Australia for ANZ Bank
- “Koshogo” by Leo Burnett Moscow Russia for Kloop
- “Billie Jean King Your Shoes” by TBWA\CHIAT\DAY, New York for Adidas
- “The Fake News Stand” by TBWA\CHIAT\DAY, New York for Columbia Journalism Review
- “Broadway the Rainbow” by DDB Chicago for Skittles
- “Hidden Flag” by LOLA MULLENLOWE, Madrid for FELGTB
- “Souvenirs de Paris” by MARCEL, Paris for Centre Pompidou
