Cannes Lions 2019 continues to uplift content on print media through its Print & Publishing Lions category, celebrating creativity that demonstrates how ideas can “leap off a page”. The award giving body says that the category is all about work that shows of outstanding craftsmanship in published media.
In his message posted at the Cannes Lions Festival website, Altmann + Pacreau CEO & Chief Creative Officer Olivier Altmann, who serves as Jury President for the Print & Publishing Lions, an effective copy on print is one that can captivate a reader’s eyes and force him to turn the page.
“The print is probably the oldest form of advertising and you could think that in the digital age is a category of the past. Traditional as some would say. It is not so. Because in a world where fake news dominates, in a world where video is consumed at lightning speed, print and publishing are part of a time when one takes one’s time. A moment when we search for meaning, analysis and verified information. And this expectation is bigger and bigger.”
Interestingly enough, it was Impact BBDO’s “The Blank Edition”, a campaign that printed blank issues of the Dubai-based newspaper An-Nahar, that won top award for Print & Publishing Lions, proving that a powerful message can be delivered in the most unexpected ways. The issue was a statement addressed to both the Lebanese government and its citizens, inspiring the latter to write their own messages in protest of delays in government formation despite elections having been held for months prior to the issue’s publication.
Watch the announcement, and the campaign here:
The #CannesLions Print & Publishing Grand Prix goes to @Impact_BBDO for The Blank Edition, a campaign for An-Nahar! Congratulations on the FIRST EVER Print & Publishing Grand Prix for UAE! pic.twitter.com/627wri3lKD
— Cannes Lions (@Cannes_Lions) June 17, 2019
Other Print & Publishing Gold Lions winners are:
- “Coke KTCHKK”, “Coke PTSSHHH”, and “Coke FZZZZZZZ” by David The Agency, Miami for Coca-Cola
- “Lovers Don’t Spread the Hate — Honey”, “Lovers Don’t Spread the Hate — Butter”, and “Lovers Don’t Spread the Hate — Marmalade” by adam&eveDDB London for Unilever
- “Birthday 1”, “Birthday 2”, and “Birthday 3” by LOLA MullenLowe Madrid for Burger King
- “Earthquake”, “Tsunami” and “Hurricane” by VMLY&R Santiago for Amnistía Internacional
- “The Non-Issue” by McCann Paris for L’OREAL Paris
- “The Gun Violence History Book” by FCB Chicago for the Illinois Council Against Handgun Violence
See full list of winners here:
Cannes Lions 19 – Print & Publishing Lions Winners by adobo magazine on Scribd
Main Image by Marian Brannelly via Cannes Lions 2019
