In a city where gun violence runs rampant, Nike wanted to create a safe haven for sports enthusiasts and athletes to play the games they love so much without having to fear for their safety. This idea soon became an initiative wherein Nike, together with Momentum Worldwide, would renovate and revamp a derelict church and turn it into a gymnasium where the people of Chicago can play and be safe.
The “Just Do It HQ At The Church Campaign” was named the Grand Prix Winner for Industry Craft in today’s ceremony at the Cannes Lions Festival. Jury members say the program was filled with so much hope and emotion, that it immediately blew them away. But what they point out is that the entire campaign was done tastefully, and it wasn’t just Nike putting their logos onto everything but really working on an idea banked on good will.
Other Gold Lions winners include:
- “The Gun Violence History Book” by FCB Chicago for Illinois Council Against Handgun Violence
- “Grave of Thrones” by REVOLVER/WILL O’ROURKE, Sydney / DDB SYDNEY for Foxtel
- “Black Box” by WUNDERMAN THOMPSON, Sao Paulo / J. WALTER THOMPSON BRAZIL, São Paulo for FACULDADE ZUMBI DOS PALpMARES
- “Great Stories Are Timeless” by DDB NEW YORK for Tribeca Film Festival
- “REARRANGED (1 to 3)” by SCHOLZ & FRIENDS, Berlin for BERLINER PHILHARMONIKER
