Cannes Lions 2019: Sustainable Development Goals Grand Prix Awarded to “The Lion’s Share” Campaign by Clemenger BBDO & Finch for Mars Australia

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First announced in 2017, and launched in 2018, the Sustainable Development Goals Lions has a straightforward but highly significant mission — to encourage creatives around the world to pursue campaigns with an altruistic frame of mind and find ways to save the planet. The track follows campaigns that help push the 2030 Agenda for Sustainable Development, and is the track that its Jury President finds most important among the different categories.

David Droga, Founder and Creative Chairman of Droga5 and Jury President of the said category, shares that this is the category he would strive for the most to win as knowing his work has had any sort of impact to change the world will be something he will be truly proud of.

"The Sustainable Development Goals Grand Prix is awarded to @clemengerBBDO for @LionsShareFund // @undp, a campaign with @marsglobal!
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Congratulations team, an amazing amazing campaign! #CannesLions " pic.twitter.com/deoxF6e6TA
— LIONS | The Home of Creativity (@Cannes_Lions) June 21, 2019

And bagging this year’s top award for the Sustainable Development Goals Lions is none other than Clemenger BBDO and Finch’s “The Lion’s Share” for Mars Australia.

The campaign calls on different companies to join a fund they are building in partnership with the United Nations Development Programme, wherein partners will be allocating 0.5% of their advertising expenses to donate to the fund and raise money to help preserve and protect different animals and their habitats.

Tapping broadcaster and natural historian Sir David Attenborough to explain the importance of the campaign, and how the fund will be used. The campaign has so far been able to draw in partnerships with Humane Society International and JCDecaux.

Other campaigns that won gold with the Sustainable Development Goals Lions include: