We’re halfway through the much-anticipated week of Cannes Lions International Festival of Creativity and more agencies join the lineup of finalists as more shortlists are revealed daily. Today, June 19 2019, the shortlisted entries for the Impact: Creative Effective Lions, Experience: Brand Experience & Activation Lions, Experience: Creative eCommerce Lions, Communication: Film Lions, Communication: Mobile Lions and Communication: Radio & Audio Lions are announced.
The Impact: Creative Effectiveness Lions is led by Jury President John Seifert, Chief Executive, Worldwide – Ogilvy. The category honors the creative campaigns that work – it works in a sense that these campaigns have a measurable impact on business results, cultural change, or brought an integral achievement in brand purpose. There are 23 finalists under the category.
Cannes Lions 2019- Creative Effectiveness Lions SHORTLIST by adobo magazine on Scribd
Some finalists include:
The “Laughing Horses” campaign of MARCEL Paris for Volkswagen
https://www.youtube.com/watch?v=sefscV3GvWM
“Start Your Impossible” campaign series by Saatchi & Saatchi LA for Toyota
Entering the Experience track, the Brand Experience & Activation Lions with Jury President Jaime Mandelbaum, Chief Creative Officer – VLMY&R Europe celebrate “creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360 degree customer engagement”. These are campaigns that make its consumers and non-consumers feel the brand how it’s supposed to be felt wherever they choose to engage with it.
Cannes Lions 2019- Brand Experience & Activation Lions SHORTLIST by adobo magazine on Scribd
TBWA\CHIAT\DAY New York’s “Billie Jean King Your Shoes” campaign hits 5 spots in the shortlist for Experience: Brand Experience & Activation Lions.
Billie Jean King your shoes.
Tomorrow at the @usopen with @adidastennis. #CreatorsUnite pic.twitter.com/nloAY54X1F
— adidas NYC (@adidasNYC) August 26, 2018
The Experience: Creative eCommerce Lions, on the other hand, recognize create, commercial ecommerce, solutions and innovation. These are campaigns that make sure consumers have a pleasant online experience with the brand, especially when making the decision to purchase. Jury President Daniel Bonner, Global Chief Creative Officer – Wunderman, narrowed down the entries to 33.
Cannes Lions 2019- Creative eCommerce Lions SHORTLIST by adobo magazine on Scribd
VELORETTI Amsterdam’s “Car-2-Bike” work for Veloretti Bikes earned itself 3 spots in the Experience: Creative eCommerce Lions
Wrapping up the Communication track, the Film Lions category celebrates moving images that display exemplary show of creativity. Finishing with 262 entries, Jury President Margaret Johnson, Chief Creative Officer & Partner – Goodby Silverstein & Partners, focus on filmed content for TV, cinema, online and out-of-home experiences.
Cannes Lions 2019- Film Lions SHORTLIST by adobo magazine on Scribd
DAVID Miami earns an astounding total of 17 shortlisted entries under the Communication: Film Lions for its Burger King campaigns.
https://www.youtube.com/watch?v=WUv0L999FBs
The Communication: Mobile Lion with Jury President Ari Weiss, Chief Creative Officer – DDB Worldwide, honor creative works that are primarily device-driven. 102 entries were finalized for this category.
Cannes Lions 2019- Mobile Lions SHORTLIST by adobo magazine on Scribd
The Communication: Mobile Lions has 8 spots for FCB Inferno London.
Lastly, the Communication: Radio & Audio Lions recognize creativity that’s music to our ears. Ideas that are reliant on the impact of sound and how it communicates a brand message through audio excellence. Jury President Jose Miguel Sokoloff, Global President, Creative Council and Chief Creative Officer UK – MullenLowe London, narrowed the entries down to 96.
Cannes Lions 2019- Radio & Audio Lions SHORTLIST by adobo magazine on Scribd
