Out of all the categories under this year’s Cannes Lions Festival, it is the Film track that Goodby Silverstein & Partners Chief Creative Officer and Film Lions Jury President Margaret Johnson believes is the most emotionally charged track. Film, after all, is perhaps one of the most effective ways of sharing a story.
For the final award of 2019…
It's a big win in Film Lions for @droga5 with Perseverance, for @nytimes! Congratulations on the Grand Prix win! #CannesLions pic.twitter.com/dgwk6gaIWq
Sponsor— LIONS | The Home of Creativity (@Cannes_Lions) June 21, 2019
And dominating the track this season is a series of short films created by Droga5 for The New York Times, where they dissect how journalists followed and developed some of the most controversial stories of the period. The series, called “The Truth Is Worth It” won its first Grand Prix award for Film Craft Lions, and now has won its second Grand Prix title this time for Film Lions.
There were five short films submitted to the festival, entitled “Rigor”, “Perseverance”, “Resolve”, “Courage”, and “Fearlessness”. Each film talks about the importance of pursuing truth, and how the alternative to truth is really a lie. It also touches on the dangers of being a journalist, especially in times of political unrest, conflict, and proliferation of misinformation.
https://www.youtube.com/watch?v=XWb_SDtiT3E
https://www.youtube.com/watch?v=PZJdKuTRN5E&t=2s
https://www.youtube.com/watch?v=8goJKQ_864c
https://www.youtube.com/watch?v=ghgI3A6RNBg
The series was able to generate over 5.12 billion impressions, $16.8-million in earned media value, as well as several accolades from different award giving bodies.
Other campaigns that won gold in the Film Lions track are:
