Cannes Lions 2019: Gambino’s ‘This Is America’ and Baco Exu do Blues’ ‘Bluesman’ win Entertainment Lions for Music Grand Prix

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Technology has greatly transformed media, changing not only the way content is created but how people consume it too. In this year’s Entertainment Lions for Music, jury members had to consider various elements that make a track, taking into account distribution, promotion, production, and performance.

For 2019, the award giving body named two recipients for the Entertainment Lions for Music Grand Prix title.

The first of TWO Grands Prix in Entertainment Lions for Music goes to @AKQA Sao Paulo for the Baco Exu Do Blues' campaign, #Bluesman! 

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Congratulations, this is the first EVER Entertainment Lions for Music Grand Prix for Brazil! pic.twitter.com/qpBrbnWKpB

— LIONS | The Home of Creativity (@Cannes_Lions) June 18, 2019

The first one, “Bluesman” for the Baco Exu do Blues campaign by AKQA Sao Paulo, was recognized for its active fan engagement and community building.

Congratulations @DoomsdayEnt… Your music video for @donaldglover's #ThisIsAmerica has just won the second of tonight's Grands Prix in Entertainment Lions for Music at #CannesLions! pic.twitter.com/b3UkwqInKq

— LIONS | The Home of Creativity (@Cannes_Lions) June 18, 2019

While the second winner was Doomsday Entertainment’s “This is America” by Childish Gambino (musical persona taken by actor Donald Glover) for its music video production, which instantly became a hit on social media as soon as it was released.

Here are other Entertainment Gold Lions for Music winners:

• “Mistaken Love Song” by ARTPLAN, Brasilia for Federal Government of Brazil
  • Production: EUREKA FILMES, Porto Alegre / MUSICA & MIDIA, Rio de Janeiro
• “Expensify This” by JOHN X HANNES New York for Expensify
  • Production: BISCUIT FILMWORKS, Los Angeles

Click her to view and download the full list.