Alexa, who won the Grand Prix Award for Radio & Audio Track at the Cannes Lions Festival 2019?
“Westworld: The Maze” is the voice-controlled interactive game created by 360i for HBO, based on the award-winning television show Westworld. The game, which allows players to “choose their own adventure” is navigated purely by voice, where the player chooses where he goes next, and other characters would ask the player a series of questions to keep the game going.
The game makes great use of Alexa’s voice recognition capabilities, and fully integrates metaphysical themes from the show, including how everything keeps on “resetting”, as getting the wrong answer brings the player back to square one.
Grand Prix in the Radio & Audio category of Cannes Lions 2019 goes to @360i New York for their @WestworldHBO: The Maze campaign with @HBO! #CannesLions https://t.co/Mz24Q9Ftoz
— LIONS | The Home of Creativity (@Cannes_Lions) June 20, 2019
How the game is played, plus the show’s intricate storytelling, as well as the easily recognized voices, sounds, and music for any fan of the show has earned this campaign the top spot for Radio & Audio Lions.
Meanwhile, these are the campaigns that won gold for the category:
For the full list of winners, click here.
Main Image from Cannes Lions 2019 via Twitter.