Cannes Lions 2019: “Westworld: The Maze” by 360I, New York for HBO Claims Radio & Audio Lions Grand Prix

Alexa, who won the Grand Prix Award for Radio & Audio Track at the Cannes Lions Festival 2019?

“Westworld: The Maze” is the voice-controlled interactive game created by 360i for HBO, based on the award-winning television show Westworld. The game, which allows players to “choose their own adventure” is navigated purely by voice, where the player chooses where he goes next, and other characters would ask the player a series of questions to keep the game going.

The game makes great use of Alexa’s voice recognition capabilities, and fully integrates metaphysical themes from the show, including how everything keeps on “resetting”, as getting the wrong answer brings the player back to square one.

Grand Prix in the Radio & Audio category of Cannes Lions 2019 goes to @360i New York for their @WestworldHBO: The Maze campaign with @HBO! #CannesLions   https://t.co/Mz24Q9Ftoz

— LIONS | The Home of Creativity (@Cannes_Lions) June 20, 2019

How the game is played, plus the show’s intricate storytelling, as well as the easily recognized voices, sounds, and music for any fan of the show has earned this campaign the top spot for Radio & Audio Lions.

Meanwhile, these are the campaigns that won gold for the category:

• “Broadway The Rainbow” by DDB Chicago for Mars Wrigley Confectionery (2 Golds)
• “BK BOT” Campaign by DAVID Miami for Burger King
• “Night Weeping”, “Pleasure Cave”, “Lumpy Futon”, “Makoti”, “Umsebenzi” and “Nsizwa” by TBWA\HUNT LASCARIS, Johannesburg for City Lodge Hotel Group

For the full list of winners, click here.

Main Image from Cannes Lions 2019 via Twitter.