Sponsor 
CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Design category, with 20 entries from the Asia-Pacific region.
India and Australia lead the category with 6 entries each.
A02 (Rebrand / Refresh of an Existing Brand)
Sponsor
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
FOR YOUR SMART PART | WISR | WISR | BEAR MEETS EAGLE ON FIRE, Sydney | AUSTRALIA |
REVOLVER DESIGN | REVOLVER | REVOLVER | REVOLVER, Sydney / HORT, Berlin | AUSTRALIA |
B01 (Posters)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
BEAUTIFUL MUTATIONS | THE AD MUSEUM TOKYO / YOSHIDA HIDEO MEMORIAL FOUNDATION | D&AD AWARDS 2021 EXHIBITION IN JAPAN | DENTSU INC., Tokyo | JAPAN |
BRAILLE STORIES | FWD INSURANCE | FWD INSURANCE | GREYNJ UNITED, Bangkok | THAILAND |
THE MISSING CHAPTER | P&G WHISPER | WHISPER SANITARY NAPKINS | LEO BURNETT, Mumbai | INDIA |
B03 (Promotional Item Design)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
UNBOX ME | UNAIDS | UNAIDS | FCB INDIA, Delhi / FCB CHICAGO | INDIA |
B04 (Publications & Editorial Design)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
POLLY THE POLAR BEAR | MONTESSORI SHCOOLS INDIA | BOOK FOR CHILDREN | LANDOR & FITCH, Paris | INDIA |
B05 (Books)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
POLLY THE POLAR BEAR | MONTESSORI SHCOOLS INDIA | BOOK FOR CHILDREN | LANDOR & FITCH, Paris | INDIA |
B08 (Special Editions & Bespoke Items)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
MIXED MEDS | WAKA KOTAHI NZ TRANSPORT AGENCY | WAKA KOTAHI NZ TRANSPORT AGENCY | CLEMENGER BBDO, Wellington | NEW ZEALAND |
A SILENT FROWN | CHARLIE CHAPLIN FOUNDATION | A BOOK ON THE UNTOLD TALE OF CHARLIE CHAPLIN | DDB MUDRA, Mumbai | INDIA |
C01 (Digital Design)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
DISEASE DILEMMAS | GARVAN INSTITUTE OF MEDICAL RESEARCH | GARVAN INSTITUTE OF MEDICAL RESEARCH | DENTSU CREATIVE, Sydney | AUSTRALIA |
MYHOOMAN | MARS | MARS | COLENSO BBDO, Auckland | NEW ZEALAND |
C02 (Digital Installations & Events)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE WINDS OF CHANGE | THE TOKYO ORGANISING COMMITTEE OF THE OLYMPIC AND PARALYMPIC GAMES | TOKYO 2020 PARALYMPIC GAMES | DENTSU INC., Tokyo | JAPAN |
D01 (Retail Environment & Experience Design)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE TOKYO TOILET | THE NIPPON FOUNDATION | PUBLIC TOILETS | THE NIPPON FOUNDATION, Tokyo | JAPAN |
KFC DEGUSTATION | KFC AUSTRALIA | KFC | OGILVY AUSTRALIA, Sydney | AUSTRALIA |
D02 (Point of Sale, Consumer Touchpoints & In-store Collateral)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
THE WALL OF HAIKUS | NATIONAL READING MOVEMENT (NATIONAL LIBRARY BOARD) | BOOKS | OGILVY, Singapore | SINGAPORE |
D04 (Spatial & Sculptural Exhibitions and Experiences)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
SOUND TOUR | SPOTIFY JAPAN | SPOTIFY CODE | GEOMETRY OGILVY JAPAN, Tokyo / OGILVY SOUTH AFRICA, Johannesburg | JAPAN |
THE MISSING CHAPTER | P&G WHISPER | WHISPER SANITARY PADS | LEO BURNETT, Mumbai | INDIA |
E03 (Other FMCG & Consumer Durables )
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
COFFEE SCRUB | 7-ELEVEN | COFFEE SCRUB | CHEP NETWORK, Melbourne | AUSTRALIA |
E06 (Special Editions & Promotional Packaging)
Title | Brand | Product / Service | Entrant / Idea Creation | Location |
REJECTED ALES | MATILDA BAY | MATILDA BAY ORIGINAL ALE | HOWATSON + COMPANY, Sydney | AUSTRALIA |
View the full shortlist here:
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.
