Cannes Lions 2022: 31 entries from Asia-Pacific shortlisted for Media Lions

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CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Media category, with 31 entries from the Asia-Pacific region.

India has the most entries, spanning 12 shortlisted picks all in all.

A01 (Food & Drink)

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A02 (Consumer Goods)

A07 (Media / Entertainment)

A09 (Not-for-profit / Charity / Government)

B02 (Use of Audio Platforms)

B04 (Use of Ambient Media: Small Scale)

B07 (Use of Stunts)

B08 (Use of Digital Platforms)

B09 (Use of Mobile)

B10 (Use of Social Platforms)

C01 (Use of Data-driven Insight)

D02 (Use of Branded Content Created for Digital or Social)

D03 (Co-creation of Branded IP)

E01 (Excellence in Media Insights & Strategy)

E04 (Use of Integrated Media)

F01 (Local Brand)

F03 (Single-market Campaign)

F04 (Social Behaviour)

F05 (Cultural Insight)

F07 (Corporate Purpose & Social Responsibility)

View the full shortlist here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

Title	Brand	Product / Service	Entrant / Idea Creation	Location
PERK DISCLAIMERS	CADBURY PERK	CADBURY PERK CHOCOLATE	OGILVY, Mumbai	INDIA
CATS IN BOXES	MARS	WHISKAS	MEDIACOM, Brisbane	AUSTRALIA

Title	Brand	Product / Service	Entrant / Idea Creation	Location
SAMSUNG ITEST	SAMSUNG	SAMSUNG OS	DDB NEW ZEALAND, Auckland / TRIBAL AOTEAROA, Auckland	NEW ZEALAND

Title	Brand	Product / Service	Entrant / Idea Creation	Location
THE NOMINATE ME SELFIE	POLITICAL SHAKTI + THE TIMES OF INDIA	PUBLIC PRESSURE GROUP	FCB INDIA, Delhi / FCB CHICAGO	INDIA

Title	Brand	Product / Service	Entrant / Idea Creation	Location
CHATPAT	SOS CHILDREN’S VILLAGES INDIA	SOS CHILDREN’S VILLAGES INDIA	KINNECT, Mumbai / FCB INDIA, Delhi / FCB INDIA, Delhi / FCB CHICAGO	INDIA

Title	Brand	Product / Service	Entrant / Idea Creation	Location
BUSKERMERCIALS	MEDIACORP	MEDIACORP BUSKERMERCIALS	BLKJ HAVAS, Singapore	SINGAPORE

Title	Brand	Product / Service	Entrant / Idea Creation	Location
AAMI REST TOWNS	AAMI	AAMI CAR INSURANCE	OGILVY AUSTRALIA, Melbourne	AUSTRALIA

Title	Brand	Product / Service	Entrant / Idea Creation	Location
THE AD BREAK CHAMPIONSHIP – GTI HIJACK	VOLKSWAGEN	VOLKSWAGEN	GOLF GTI DDB, Sydney	AUSTRALIA
VERSUS	SK-II	SK-II	MEDIACOM, Singapore / GREY, Tokyo	SINGAPORE

Title	Brand	Product / Service	Entrant / Idea Creation	Location
SPOTIFY \| BELLE	SPOTIFY	SPOTIFY	SPOTIFY JAPAN, Tokyo / UM, Tokyo	JAPAN
AMAZING THAILAND. AMAZING DEEP CULTURE.	TOURISM AUTHORITY OF THAILAND XYGGDRAZIL	TOURISM AUTHORITY OF THAILAND XYGGDRAZIL	OGILVY, Bangkok	THAILAND

Title	Brand	Product / Service	Entrant / Idea Creation	Location
ADIDAS NEO GYMASTICS X JUST DANCE	ADIDAS	ADIDAS NEO	TBWA\BOLT SHANGHAI, Shanghai	CHINA

Cannes Lions 2022: India dominates Asia-Pacific PR Lions with 13 out of 18 shortlisted entries from region

Cannes Lions 2022: 21 entries from Asia-Pacific shortlisted in Social & Influencer Lions

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